Wednesday, January 11, 2012
Very excited to announce that Fro Design Co was recently commissioned by 20th Century Fox to design some promotional material for the new film Chronicle. If you haven't seen the trailer for Chronicle, it's available on this very internet here.
What first struck me about Chronicle was the way it mixed something as fantastic as superpowers and combined it with something as mundane as high school in a very straightforward realistic way. I liked how it merged the extraordinary and the ordinary and I wanted to approach this project the same way.
I decided to design a faux year book cataloging a year at Chumash Valley High School. The look of the prints are very much inspired by mid century modern designers in particular Saul Bass and the work of Mary Blair. Below are the pages of the yearbook covering everything from Chumash Valley Footbal, Spirit Week, click to embiggen.